The Data Driving Retail Healthcare

Continuing on the subject of health data – which was the big theme at the 2012 CONVERGE Summit for Healthcare Innovation – Brandon Rowberry, VP of  Innovation Development at UnitedHealth Group, made the point that the challenge for innovators in the medical device and healthcare fields will be in digesting the mountain of health data that is coming our way. The challenge will be in not simply making sense of it, but in making it actionable at the individual level. Mr. Rowberry’s contention was that we don’t even know yet what the right questions are to ask of the data.

The implication is that there will be significant opportunities for companies that can aggregate and analyze health data in a meaningful way and leverage it to enable better health outcomes.