As concepts gain more definition, we develop the product’s form to reflect the appropriate aesthetic. The word “appropriate” is significant here. Medical industrial design can be used to add beauty to what would otherwise be a plain object, but our philosophy is that the aesthetic that the object possesses — the emotional feeling it evokes — should be appropriate to the setting in which it is used and to the goals of its users.
Industrial design can be used to provide an object with any characteristic — from fun and whimsical to serious and precise. The intended use of the device and the market into which it will be sold should dictate the aesthetic that is most appropriate to convey. We accomplish this by using all of the elements of design in combination to create the effect of the whole — from overall form, through the character of each small detail, to the color and texture of each part.