Competitive Product Research

Medical device design must be done within the context of the competitive landscape. To this end, Forma Medical Device Design analyzes competing products to understand the advantages/disadvantages of each and to uncover potential opportunities in creating an improved design.

Competitive product research will also take into account the various aesthetic characteristics of each competitor’s product. This enables us to think strategically when making choices regarding the aesthetic we embody in our client’s product to give them competitive advantage.