Product Strategy

Medical device product development efforts can be leveraged by looking at your company’s product offerings strategically. Forma can help you do that by analyzing your competitive position in your market relative to your competitors and the strengths internal to your organization.

Your resources are not unlimited. Is it more advantageous to broaden your product line with new product offerings or to develop an improved version of your current flagship product? Can your expertise in a particular manufacturing process be leveraged in the design of your device so as to give your company a cost advantage? Can you expand your market by packaging your technology in a way that will appeal to a different segment? These are some of the questions that Forma can help you answer.