Medtech Insider points to a study just released by Ernst & Young that provides more evidence that what we have been saying for some time now is gaining acceptance: the best way to drive down health care costs is to engage in preventative care so that people remain healthy longer.

The E&Y report emphasizes that finding ways to encourage behaviour change is going to be key in getting people to live healthier lives. The report recognizes the difficulty of doing this, but sees a big opportunity for innovative thinking in this area.

Another factor the report points out is that solutions will need to be customized, personalized and be executed with an increased focus on industrial design. And we certainly agree with that!