“Good design is as little design as possible” – Dieter Rams

Dieter Rams is an icon of design. His work is based on simplicity and economy. Many of the designs he did for Braun in the 1960’s are as fresh today as they were then.

Medical device designers can learn a lot from the way Rams approached the design of consumer goods. Not only is the clean aesthetic his approach generates appropriate for the medical market, but the philosophy of simplicity also yields a design that is as transparent to the user as possible.