This is the first in a series of posts that will discuss the ways in which we perceive, think about and make sense of the world, and how that relates to medical product design.

Medical product design has a lot to do with embodying devices with characteristics that make them easy to understand and to use. To do this effectively, designers must understand perception and cognition. By knowing how we sense and interpret information in the world around us, medical product designers can be deliberate in providing cues that enable devices to be operated intuitively, confidently and safely. In addition to advancing usability, understanding cognition is also fundamental in being able to embody devices with characteristics that encourage them to be used, even desired.

Next time we’ll start to examine how we see, and how our minds process visual signals to both help us and hinder us in understanding what we percieve.