The last several posts in this series have considered various aspects of the way we collect and interpret visual information and how that impacts medical product design. Another characteristic of our visual sense that is not often considered is the importance of peripheral vision. Whereas we use central vision to recognize specific objects, we use peripheral vision to detect movement and to understand the totality of what is in our visual field. Visual cues at the edges of products can be very important in this regard. You can draw attention by “activating” the edges:

medical product design - edges









This technique is useful not only for drawing the eye to important information but also for adding visual interest. It enhances both usability and aesthetics.