Many companies are realizing that industrial design offers them a competitive advantage. This is just as true with medical products. Companies will realize competitive advantage if they employ design as part of their strategy.
There is a clear trend toward limiting hospital stays. As a result, medical products of all kinds are being used more and more in the home. Under this scenario, industrial design is going to play an increasingly important role. The medical device companies that recognize this and incorporate industrial design as an integral part of their product development strategy will capture market share in the home market, which will give them advantages as leading players while others try to catch up.