Medical product development companies are beginning to pay attention to the ecosystems that surround their products. A narrow focus on the device itself is giving way to a more wholistic approach, one that encompasses not just the product but also the patient experience, the overall procedural efficacy toward which the product contributes, and the economics of the product within the healthcare system.

These are encouraging signs. Medical product development will only benefit by taking a broader view of the subject it addresses. Consideration of the system as a whole will lead to more and better innovation in the healthcare arena.