What makes some people more creative than others? Is creativity innate or can it be learned? Why are children so creative? Why do we seem to lose our creativity as we grow older? Those were some of the questions we explored in our workshop at MDM Chicago 2013.

I love this quote, attributed to Albert Szent-Gyorgyi, discoverer of vitamin C: (creativity is) “Looking at the same thing as everyone else and thinking something different”.

Other views:

“I never made one of my discoveries through the process of rational thinking” – Einstein.

“The chief enemy of creativity is good sense” – Picasso.

Interesting ideas to contemplate. When you need creative solutions to your medical product design problems, don’t look to logic and rationality. You need to look at your problem in a different way. How? Thoughts on that in future posts. But first, we’ll talk about problem finding as one of the most important steps in creative problem solving. Stay tuned.