How we perceive a problem governs our approach to it.

The words we use to describe a problem affects how we think about it.

WORK YOUR WAY THROUGH THE MAZE FROM POINT A TO POINT B:

medical product development creativity

 

 

 

 

 

 

 

 

 

 

 

 

 

(from A Whack on the Side of the Head, Roger van Oech)

I will reveal the solution in my next post.