Recently, New York Times journalist, Albert Sun, published an article about his experience with fitness tracking devices. His original idea was to compare various trackers to see which ones were the most accurate. He realized that the compelling aspect of such trackers was not in the data they accumulated and how accurate that data was, but in the idea of motivation and behavior change and making personal sense of the data such devices collected.
The people who wear these devices seem to be those who have the most motivation to stay fit in the first place. They’re committed to behaving in ways that keeps them healthy. The challenge is in extending the benefits of tracking to everyone else. Solving that problem has little to do with the technology. It has to do with psychology. If something is a chore and you don’t really care about the long-term ramifications, you’re not going to do it. The motivation to change needs to come from within yourself. To convince people to change, don’t appeal to logic. Appeal to emotion.