Medical device designers are very passionate about what they do. We tend to get caught up in the object we are designing. How to make it beautiful, effortlessly usable, the greatest thing ever. As well we should. To most everyone else though, the thing we’ve so thoughtfully designed is just a lump of technology. It helps them do their job. That’s it. If we step back every once in a while and remember that most people just want the thing to do its job and get out of the way without them having to think about it, it will help us design better. Because it’s not the object that people want. They want what the object allows them to do.