Medical device user research can be essential for separating idealized notions of intended use from real-world understanding of actual applications.
There’s no substitute for seeing how health care professionals, researchers or consumers interact with a product or prototype. And how they do things with them you would never dream of.
At the same time, the results of user research require careful, sophisticated interpretation. A single vocal user in a focus group, for instance, can skew the impression of an entire panel. Sample selection, the wording and order of questions, even the types of models used can greatly affect the results.
We’ll work with you to customize and conduct research programs designed around the specific needs of your projects — everything from small local samplings to multi-site global studies.
All of these methods, used wisely, can shed light on the needs of the users. Which is, after all, the ultimate driving factor in creating a successful product.