Industrial Design for Medical Devices and Life Science Products
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Medical Device Design Blog
So Humana is using data they collect on their insureds to group them by “personas” as a means to tailor care in a more personalized manner. Personas are not new. They are used all the time in sales and marketing to help companies position their products in ways that will best appeal to people with […]
Forma Medical Device Design is engaged in developing products. Why are we offering this treatise on behavior change? One of the foundations of our product development process involves defining where the true problem lies – in uncovering root causes. Without an understanding of the true problem, any designed solution will be ineffective. One root cause of the high cost of health care in the U.S. is that care isn’t given until a health problem has arisen. Many are beginning to recognize that taking measures to prevent disease is much less expensive than treating it once it has occurred. To a great extent, preventing disease is aided by living a healthy lifestyle. Breaking unhealthy habits requires behavior change.
Choosing Medical Product Colors
Color is one of the most important things in our lives. Colors affect us emotionally and psychologically, often to a degree that we are not even aware of. I would guess that almost everyone has a favorite color.
The Use of Color in Medical Product Design
Even for medical products, where proper and robust function is paramount, color plays an important role in device design. How can you make color choices intelligently?
Medical Product Design and Cognitive Psychology
Medical product design has a lot to do with embodying devices with characteristics that make them easy to understand and to use. To do this effectively, designers must understand perception and cognition: how we sense the world, how those sensations are interpreted by our brains and how we think about what it is we perceive.